1. GENERAL

a) This document constitutes an electronic record as per the Information Technology Act, 2000 and relevant rules and amendments related to electronic records in various statutes. It is generated by a computer system and does not require physical or digital signatures.

b) This document is issued in compliance with Rule 3 (1) of the Information Technology (Intermediaries Guidelines) Rules, 2011, which mandates the publication of rules, regulations, privacy policies, and Terms of Use for accessing or using EntrepreneurCell’s website.

c) The domain name entrepreneurcell.com (“Website”) is owned and operated by Entrepreneurcell India Pvt. Ltd. (“Company”), a private company limited by shares, incorporated under the Companies Act, 2013. Its registered office is located at Prince Info Park, No.81-B, 5th Floor, A-Block, 2nd Main Road, Ambattur Industrial Estate, Chennai – 600058. This includes its representatives, administrators, employees, directors, officers, agents, and their successors and assigns.

d)For the purpose of this Privacy Policy (“Policy”):

i) The terms ‘You’ and ‘User’ refer to any legal person or entity accessing or using the services offered on this Website, who is competent to enter into binding contracts under the Indian Contract Act, 1872.

ii) The terms ‘We’, ‘Us’, and ‘Our’ refer to the Website and/or the Company, as the context requires.

iii) The terms ‘Party’ and ‘Parties’ refer to the User and the Company, individually and collectively, as the context requires.

e) The headings of each section in this Policy are provided solely for organizational purposes and should not be used to interpret the provisions contained herein. The headings have no legal or contractual significance.

f) The use of the Website by the User is governed solely by this Policy and the Terms of Use of the Website (“Terms”, available at entrepreneurcell.com), along with any modifications or amendments made by the Company from time to time at its sole discretion. By visiting the Website’s home page and/or using any of the services offered, the User signifies their unequivocal acceptance of this Policy and the Terms. The User expressly agrees to be bound by both. The User acknowledges that the Terms and Policy are co-terminous, meaning that the expiration or termination of either will result in the termination of the other.

g) The User agrees that this Policy and the Terms constitute a legally binding agreement between the User and the Company. The User is subject to the rules, guidelines, policies, terms, and conditions applicable to any service provided by the Website, which are considered incorporated into and part of the Terms. The User acknowledges that no signature or explicit act is necessary to make these Terms and the Policy binding; the act of visiting any part of the Website constitutes full and final acceptance of both.

h) The Company retains the exclusive right to amend or modify the Policy and the Terms without prior permission or notification to the User. Such amendments or modifications will take effect immediately. The User is responsible for periodically reviewing the Policy and Terms to stay informed of their provisions. Continued use of the Website following any changes implies the User’s consent to all amendments or modifications made. Compliance with the Policy and Terms grants the User a personal, non-exclusive, non-transferable, revocable, and limited right to access and use the Website.

2. COLLECTION OF PERSONAL AND OTHER INFORMATION

a) The User acknowledges and agrees that the Company collects and stores personal information provided by the User on the Website. This information includes, but is not limited to, the User’s username, passwords, email address, name, address, age, date of birth, sex, nationality, shopping preferences, browsing history, and any images or other content uploaded or published by the User. The Company uses this information to provide services and features tailored to the User’s needs, and to customize and enhance the Website to improve the User’s experience.

b) The User understands and consents to the Company automatically tracking certain information based on the User’s IP address and behavior on the Website. This information may be used for internal research on user demographics, interests, and behavior to better understand and cater to user interests. Such information may include the URL of the site the User visited prior to accessing the Website, the URL of the site the User visits after, the User’s computer and web browser information, and the User’s IP address.

c) By choosing to purchase products or services from the Website, the User consents to the collection of information regarding the User’s buying behavior and trends.

d) The User agrees to receive communications at the mobile number provided, even if the number is listed under the Do Not Disturb (DND) or National Customer Preference Register (NCPR) lists under TRAI regulations. The User authorizes the Company to share or disclose this information to third-party service providers, affiliates, group companies, authorized agents, or other third parties for the purpose of communication.

e) If the User posts messages, reviews, or feedback on the Website, including message boards, chat rooms, or other areas, the Company will collect and store this information indefinitely. Such retained information may be used to resolve disputes, provide customer support, troubleshoot problems, or be disclosed to judicial or governmental authorities as required by law.

f) The User understands that all information collected by the Company, whether directly provided by the User or gathered through correspondence, feedback, or other means, may be compiled into a file or folder specifically for the User. The User consents to this collection and compilation of information.

g) The User acknowledges that while some sections of the Website can be accessed without registration, certain activities, such as placing an order, require the User to provide valid personal information for registration purposes. The User understands that the contact information provided may be used to send offers and promotions, which may or may not be based on the User’s previous orders and interests. The User expressly consents to receiving such communications.

h) The User acknowledges that the Company/Website may occasionally request participation in optional online surveys, which may require contact and demographic information (such as zip code, age, income bracket, sex, etc.). This information helps customize the Website for the User and tailor products, services, and content to user preferences.

i) The User is aware that the Company/Website may request reviews for products or services purchased from the Website, or for sellers listing their products/services. Such reviews will assist other users in making informed decisions and help the Company/Website manage the quality of listings. The User authorizes the Company/Website to publish these reviews, including the User’s name and certain contact details, for the benefit of other users.

j) The Company/Website is not obligated to store, upload, publish, or display any content, reviews, surveys, or feedback submitted by the User. The User expressly authorizes the Company/Website to remove any such content without notice or cause.

k) As you access and use our services, we collect certain information from you, including but not limited to phone number, email address, device details, and IP address. By using our services, you expressly consent to the sharing and disclosure of this information with our third-party service providers, business partners, and agents. For example, your information may be shared with third-party services like GetSimpl for fraud prevention and PayLater checkout experiences. Please refer to the privacy policies of these third-party services for more details.

3. COOKIES

a) The User acknowledges that a “Cookie” is a small piece of data stored by a web server on a web browser, which can later be retrieved from that browser. Cookies help the browser remember specific information about the User, such as login credentials and passwords. The Website uses both permanent and temporary cookies on the User’s computer and web browser, and the User expressly consents to this practice.

b) The User understands that the Website employs cookies on certain pages to analyze web page flow, measure promotional effectiveness, and enhance trust and safety. Some features of the Website are only accessible through cookies. Although the User may choose to decline cookies through their browser settings, this may limit the User’s ability to use certain features of the Website.

c) The User acknowledges that they may encounter cookies or similar technologies on certain pages of the Website placed by third parties or affiliates of the Company/Website. The Company/Website does not control these third-party cookies or devices and is not responsible for their use. The User assumes any risks associated with these third-party technologies.

4. DIVULGING/SHARING OF PERSONAL INFORMATION

a)The User is aware that the Website/Company may share their personal information with other corporate entities and affiliates to detect and prevent identity theft, fraud, and other illegal activities; to correlate accounts and prevent misuse of the Website’s services; and to facilitate joint or co-branded services provided by multiple entities.

b)The User understands that the Website/Company may disclose personal information if required by law or in response to legal processes such as subpoenas or court orders. The Website/Company may also disclose personal information to law enforcement, third-party rights holders, or others if necessary to enforce the Terms or Policy, respond to claims of rights violations, or protect the rights, property, or safety of users or the public.

c)The User is aware that in the event of a merger, acquisition, reorganization, or restructuring of the Company/Website, the User’s personal information may be shared or sold to the new business entity. The new entity will be bound by the Terms and Policy, as amended from time to time.

5.SECURITY

a) Transactions on the Website are protected by encryption to safeguard User information from unauthorized disclosure. The Company/Website does not store or retain credit and debit card information. This information is directly provided to a secure payment gateway, which complies with regulations and standards set by various banks and financial institutions.

6. THIRD-PARTY ADVERTISEMENTS / PROMOTIONS

a) The User acknowledges that the Company/Website utilizes third-party advertising companies to display ads on the Website. These companies may use information related to the User’s visits to the Website and other websites to provide personalized advertisements. The Website may also include links to external websites that may collect personally identifiable information about the User. The Company/Website is not responsible for the privacy practices or content of these linked websites, and the User agrees to assume all risks associated with them.

7. USER’S CONSENT

a) By using the Website and providing information through it, the User consents to the collection and use of their information as described in this Policy. This includes the User’s agreement to the Company/Website sharing or disclosing their information as outlined in Section 4 of this Policy.

8. DISPUTE RESOLUTION AND JURISDICTION

a) The formation, interpretation, and performance of this Policy, as well as any disputes arising from it, will be resolved through a two-step Alternate Dispute Resolution (ADR) process. The provisions of this Section will remain effective even after the termination or expiry of the Policy and/or Terms.

i) Mediation: If a dispute arises, the Parties will attempt to resolve it amicably. If they cannot reach a resolution within thirty (30) days of notifying the other Party of the dispute, the matter will proceed to arbitration as outlined below.

ii) Arbitration: If mediation fails, the dispute will be referred to a sole arbitrator appointed by the Company. The arbitrator’s decision will be binding on both Parties. Each Party will bear its own costs, though the arbitrator may allocate costs as deemed appropriate. Arbitration proceedings will be conducted in English, with the seat of arbitration being Mumbai, Maharashtra, India.

b) The Terms, Policy, and any related agreements are governed by the laws of India. The Courts in Chennai, Tamil Nadu, will have exclusive jurisdiction over any disputes arising between the Parties.